As someone who works with the advertisers, any concessions to them simply starts the process that snowballs into a nightmare scenario. There's just too much money to be made. Small non-intrusive ads become short skippable ads becomes larger temporarily unskippable ads, becomes multiple short skippable ads becomes dominant intrusive ads and when the well runs dry there it becomes sponsored content and Guerilla advertising. Fuck em all. Cut them off at the neck and never let them in.