This is a fantastic read.

I remember febreeze coming out and being like, that would be cool but you can't trust ads and it sounds like total BS. I knew they added a scent, but I had not idea about the subtle social manipulation that they used to shift people's habits.

Speaking of habits, this is the first time I have heard about all the science involved in studying and breaking them.

Thank you for that link. Definitely going to save it.