this post was submitted on 26 Sep 2023
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As a career manager in a grocery store, I'm just getting a kick out of the conspiracies here over why stores reline products or display items on cardboard shippers. I want to hear theories on why end-caps tend to change each week.
Easy. Manufacturers pay for endcap displays and choice shelf space. It's advertising for them. (source: I work for a brewery, and that's how they put together the beer aisle. I've seen the software used to build the shelf arrangements.)