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Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says (www.businessinsider.com)
submitted 3 years ago by to c/technology@beehaw.org
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  • Linda Yaccarino said staff must deploy "hand-to-hand combat' to win back advertisers, per the FT.
  • The Twitter CEO's remarks follow the NYT's report that Twitter ad sales have fallen 59% in a year.
  • Some brands have been ensuring their ads don't appear next to Elon Musk's tweets, per the NYT.
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[–] [S] 2 points 3 years ago

The part I thought was interesting was the stat on advertising being down 59% I hadnt seen that stat before. less so the hand to hand combat.

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