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Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says (www.businessinsider.com)
submitted 3 years ago by to c/technology@beehaw.org
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  • Linda Yaccarino said staff must deploy "hand-to-hand combat' to win back advertisers, per the FT.
  • The Twitter CEO's remarks follow the NYT's report that Twitter ad sales have fallen 59% in a year.
  • Some brands have been ensuring their ads don't appear next to Elon Musk's tweets, per the NYT.
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[–] 0 points 3 years ago* (1 child)

"Hand-to-hand combat" apparently referred to persuading advertisers in person rather than from behind a desk, a person with knowledge of the matter told the newspaper.

How is a company encouraging face to face sales during dire times considered news. Why are we discussing clickbait?

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