The "rule" of social media is that users split 1%/9%/90% on creators (prolific posters), participants (comments and reshares content that might be interesting to them) and lurkers (don't necessarily signup and only visit to read). That means that we have 200 times more "active" (0.05% vs 10%) users on social media relative to wikipedia. The operational costs and the staff required to moderate these sites should follow this proportion as well.
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