▲ 7 ▼ Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says (www.businessinsider.com) submitted 3 years ago by trashhalo@beehaw.org to c/technology@beehaw.org 22 comments fedilink hide all child comments Linda Yaccarino said staff must deploy "hand-to-hand combat' to win back advertisers, per the FT. The Twitter CEO's remarks follow the NYT's report that Twitter ad sales have fallen 59% in a year. Some brands have been ensuring their ads don't appear next to Elon Musk's tweets, per the NYT.
[–] surtin@beehaw.org 1 point 3 years ago Definitely thought she meant for the sales team to accost and hold advertisers at gun point. Funny thing for sure. permalink fedilink source parent