I remember at the time that a presentation circulated on a previous Broadcom acquisition, as a preview of what was in store for vmware. I never saw analagous material for vmware exactly, and I can't remember what Broadcom acquisition it was.

Their analysis was that they predicted their changes would kill off any new business, and kill off 80% of the existing customer base. However, this was fine as the other 20% was so stuck that they could charge more than 5x to make up for it, and all without spending any money on R&D and reducing customer support load.