It's also called the trust thermocline. Once a certain level of exploitation is reached, customers leaving suddenly goes very quickly and usually unrecoverable. The straw that breaks the camel's back.

Or in the case of unity, you smash the poor camel with a baseball bat and are very surprised it tries to bite you.

And this is why we shouldn’t have monopolies. People shouldn’t be held hostage by one or two companies. When they go full stupid like Unity is, the customers grumble, shrug, and get to work with a different system.

I'm forced to use VMware for cisco classes.

I remember at the time that a presentation circulated on a previous Broadcom acquisition, as a preview of what was in store for vmware. I never saw analagous material for vmware exactly, and I can't remember what Broadcom acquisition it was.

Their analysis was that they predicted their changes would kill off any new business, and kill off 80% of the existing customer base. However, this was fine as the other 20% was so stuck that they could charge more than 5x to make up for it, and all without spending any money on R&D and reducing customer support load.