The sentences are just nonsense. "Stupid" consumers are consumers too. If you are intentionally making the marketing harder to understand for people that don't pass your arbitrary level of "smart enough to understand and convert", that is literally anti-consumer. Instead of a number that everyone can underatand on first sight, you keep arguing understanding the marketing should require additional education with no other practical application in most peoples lives. No, if a peraon is a farmer, they should not be required to take a year of computer acience just so they can select an internet package.
Yet somehow these "smart" people must not be asked to convert back from byets to bits. That is too difficult. Only converting from bits to byets is the correct way. I guess being smart only lets you divide by 8, not multiply by 8. Complete nonsense.