What extortion?

"Our urine soup is bundled with our turd sandwich. If you won't eat our turd sandwich, we won't let you have our urine soup."

The way they arranged their ultimatum, one would expect "Google Search" to be a desirable product, rather than a steaming bowl of piss.

I think people are getting confused because the format of the ultimatum looks a lot like extortion, when it's actually just clever marketing for some inferior products: "This urine soup must be good if they expect us to choke down a turd sandwich just to try it."