It'd be interesting to see a different world where Jobs were still alive and what Apple would have done differently. Jobs did have a history of hypocritical statements which basically boiled down to "Feature X sucks, no one wants it" until Apple would come out with the same feature, and then he'd say "Now that Apple re-engineered Feature X, it's perfect, buy it from us". I could see him selling the iPhone Duo but the difference would be he'd push for better app integration over the last 10 years ahead of launch so that it's not so janky.