Maybe I'm just sleep deprived, cynical, or thinking too deep into it, but I don't even like how they are using the words "on-prem" throughout the article instead of simply saying they're running local LLMs. Seems like such a weird choice of wording that is meant to subtly steer less informed people away from looking into alternatives to the subscription based LLM services, as most casual people wont associate it as the same thing and ignore it and move on. Even if that's the correct terminology for that specific field, I feel like most people would just naturally say "Yes, we are running the LLM servers locally here" as that's the only way I've ever heard people say it even online.
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