Without any flashy marketing campaigns or social media fanfare, Valve rolled out a routine Steam Client update containing a very simple line in the patch notes: “Improved Steam Client startup performance.”

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[–] 4 points 14 hours ago

I was thinking more along the lines of using it as a marketing gimmick on Epics side. If the difference is massive then sure, but why would a user care if the difference is small. There comes a point when you won't notice how long it takes to open because it is fast enough for you to immediately just start thinking of why you opened the program in the first place.

Competition is very good, but competing with meaningless metrics is not really competing is it. The vibecoded slop shop isn't exactly a paragon of monopoly busting consumer loving underdogs.

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