I heard it all the time from jewish relatives as an kid and never thought it to be an insult, just a description.

I feel like nazis on the internet we’re getting upset at the existence of the word the same way they get mad about “straight” or “cis”

Not really intended to be an insult inherently, but in practice it's similar to the way Jew is a descriptor that can be given a very different meaning based on who says it and how.

You aren't going to say or use the word Jew in the same way David Duke would in the middle of an unhinged antisemitic rant. I'm not going to say or use the word Goyim in the same way as an Israeli settler whose hatred has similarly divorced him from reality.

Hope this makes sense.

It's not. There's even a gig you can get as a "shabbos goy" turning on and off lights and stuff for orthodox Jews, it's a well respected thing to do.