Grew up in a very red state and can tell you they're targeting everyone who got a college education and their first job was <$20. It's another thing to get you to fight people in your class so you don't start looking at what the rich are doing. "How dare that uneducated person think they deserve to make $20, its not supposed to be a livable wage because minimum wage is for high schooler first jobs." Or something along those lines.