Even if AI takes off the way people hope it will, that does not mean that data center investments will pay out.
Local models exist and are a viable alternative (partially to substantially to completely) to sending every query to a centralized data center that is extracting profit from every token.
On top of that, everyone is now aware of the risks of tech dependency, and big players, the ones that would be sending their money to OpenAI or Anthropic, are the ones best able to declare their independence.