Yes, certainly! It's hilarious to me that people think the market broadly adopting a FREE product is somehow indicative of its economic viability. You just have to look at the journalism to see the chasm between use and profitability. And LLM's, unlike almost every other form of modern software-based technology, does not scale. When Facebook doubles their user base, they double their revenue stream, at a fraction of a cost of exanding their costs. But when an LLM doubles its user base, it also doubles its costs.
AI is not a monopolizable product like Facebook, nor a locked-in key infrastructure ecosystem like Microsoft. It is a commodity, like toilet paper or oil or crackers. Anyone can enter the market to compete with you. No company will ever "own" AI--at least not this iteration of it.