As far as I can tell, it is just habit, laziness and convenience. My wife literally prefers to scroll Hulu for 30 mins and settle on some 10 yr old trashy reality TV show. All in order to avoid browsing Jellyfin. Some people want to be passively fed junk TV, instead of actively seeking out quality shows they intentionally want to watch. She chooses to pay for this kind of interaction. Boggles my mind too.