They also knew that, ultimately, destroying the economic foundation for humans making content while also making it easy to generate slop by the bucketful, would wreck the internet—and, thus, their own content supply chain. Hecht warned that AI had started a “doom loop” that would “threaten the economic foundations of its essential suppliers” and eventually make the internet infinitely worse (a process for which the media critic Cory Doctorow has created the term “enshittification,” and that you may recognize from searching for… pretty much anything on the internet).

This is not at all what enshittification means. Doctorow used enshittification to describe the mechanisms by which tech platforms establish monopoly with a good product and then extract value from that monopoly with a shittier product until they die. This was already before modern LLMs rolled around

But I will say enshittification would be a fantastic word to describe the process above so I can see why the author got it wrong