Funnily enough, Apple co-developed USB, introduced it in their laptops and everyone complained.

lightning suffered the same fate as FireWire before it: excellent protocol that would have benefited the users with mass adoption, hampered by Apple and their co-developers (in lightning's case, Intel) charging too steep of licensing fees, rendering them niche

USB-C wasn’t really useful for anything when Lightning was introduced, on account of it not even existing as a spec, let alone actual hardware, until 2 years later.