Once there will be no more digits to use for displaying price per gallon they will be forced to display price per liter as it still could fit

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[–] -1 points 1 week ago (1 child)

Yes, that is exactly what they wanted.

Ever hear the phrase "couldn't sell water in a desert"? A damning claim of incompetence, right?

The A&W marketing team couldn't sell a hamburger to Americans.

Americans.

They couldn't figure out how to sell this hamburger. To Americans.

Americans aren't particularly known for their rejection of fast food burgers, but here is a fast food burger, and here are Americans, noses upturned at the prospect of ordering it.

A&W desperately needed a scapegoat, and "Our customers are stupid" was easier to swallow than their nasty-ass burgers.

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