2012
The EU has finally won this one!
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this post was submitted on 13 Sep 2023
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That was really weird, actually. Apple was frustrated that the USB consortium wasn’t making progress. So they developed Lightning. Then sent people there to help develop USB-C, when they already had a competing connector…
They should’ve been more patient, and sent people there directly, before developing a competitor, and adopted USB-C from the start.
With that move, they isolated themselves and their customers. It’s this arrogant “we’re smarter than anybody else” attitude they show sometimes, that irks a lot of people and end up being detrimental for their image. (And I say this as a long time Apple customer).
Nah it was a great move, earned them a couple billions in licensing fees
To the disadvantage of literally everyone
Except Apple
And their shareholders
Nah, they don't even pay dividends
Capitalism in a nutshell.