I had seen the #zuzai tag on mastodon a few times and had no idea what it was, but discovered a whole site dedicated to the new word. It's pronounced like "zoo's eye." You might say an author uses a zuzai writing process, or a teacher requires a zuzai testing environment. Is it a little pretentious to set up a whole website to justify the weird, new retronym you just came up with in a fit of ennui? Maybe. But I like zuzai, it encapsulates something that currently takes a lot of words to otherwise explain, and I hope it worms its way into the public zeitgeist.

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[–] 4 points 2 days ago

I don't know and we will never know. But the word is just appropriated. They didn't invent a new word. They could have just as well used the word natural for the marketing. Both words are similarly meaningless.

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