it's all about self-interest. the chairs are disappearing and they need the music to keep playing.
the sad thing is so many talking idiot heads believe their talk about 'guardrails', and endlessly yap on about the AI blowing up the world in 2030. almost nobody in the media has any tech or business knowledge, it's all ignorant and paranoid speculation and people eat it up. a couple of podcasts/shows I like are full of paranoid idiot nonsense and anytime someone tries to talk sense to the hosts, they go 'BUT THE TECH GUYS SAY IT'S GONNA KILL US ALL!!!'
but if you listen to legit tech and economic people they are very open about how AI is a giant shell game that can't ever possible deliver on it's supposed benefits or horrors, but they look at the actual numbers and don't listen to CEO bullshit.