Xiaomi first car is an amazing sport sedan: SU7. Followed by my personal favorite, the YU7. Actually the SU7 has been the best selling car in China for a few months.
The Skynomad, this new SUV, strangely is not marketed as Xiaomi but purely as Skynomad. They have separate stores, whereas the SU7 and YU7 are in the normal Xiaomi stores, between the phones fridges and laptops. Definitely a different target audience so that could be the strategy. It doesn't have a Xiaomi badge either.
The same goes for Huawei, who have a whole suit of different models and types of cars. The most insane one, from innovation perspective, is the Maestro, a competitor for Rolls-Royce.