Before that I only ever heard about him from college dudes who say overtly racist shit in video games,

I'm counting these as mainly Young Republican and adjacent types, people who usually were already conservative and he served as slopaganda to pander to them, because I guess the deeper point isn't about politics but the fact that he was never and still is not a good recruitment tool (see kirkification). He was, at the very most, at least for most of his career, only useful at emboldening existing reactionaries and fostering a media ecosystem for more reactionary grifters like him to thrive in.

I'm also one of those "well achtuaally" idiots

Me too, which is why I'm having this conversation, though I guess you inferred that.

They really really want to push turning point USA into every school system including k-12 for some reason and to me thats primarily appealing to the youth audience.

This is a good place for the distinction I pointed out, which is that they do want to use him for turning young people to the right (his whole image was primarily about him supposedly being great at that) but they are going through these kinds of institutional mechanisms because the people that actually like him in this scenario aren't the kids but the old reactionaries setting this curriculum. I think such an approach will inevitably turn some kids to the right, but the ridiculousness of it (a trait you rightly point out) and Kirk's basic lack of appeal will probably make it overall a D.A.R.E. situation. Again, see kirkification.

I wonder how this "education" agenda will work with the existing PraegerU one that had already gotten much further along. I guess they will probably just fuse, since Erika, etc. have been firmly on the PU/DW side of the media divide.