For all the people mocking instant: it will never be a great cup of coffee, but some aren't half bad. Also very easy and convenient when making coffee flavoured drinks or deserts etc...
I am definitely a coffee snob. I roast my own single origin green beans, manually grind to perfection and pour over/espresso with the best of them.
I do turkish coffee, mocha pot, and even my own chocolate covered coffee beans and a home distilled coffee liqueur. I still have a jar of instant coffee...