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Ikea made a Skyrim mod starring Matt Berry as a sentient shelf named Kallax Storageborn (www.pcgamer.com)
submitted 1 day ago by to c/nottheonion@lemmy.world
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[–] 88 points 1 day ago (6 children)

Ugh this BS marketing ploy is unfortunately clever.

Matt berry's a perfect choice, you summon him with the shout: Eye Kee Ah, there's an alan wrench sword and a meatball helm. The ikea/sweden/viking/nord connection is there, and so is the encumberance/home clutter connection.

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  • [–] 31 points 1 day ago

    I’ll accept it. Advertisements aren’t going to go away. This is voluntary to use and fun (to some).

    if we have to live in world with ads everywhere I do appreciate the entertaining ones over the others.

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  • [–] 7 points 1 day ago (2 children)

    I've alwaya been fine with clever advertising. Make it clever enough, though, that's the thing.

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