That's.... the pretty standard rate for a book style foldable. Not Apple being Apple.

Apple's lies somewhere in between the $1900 Galaxy Z Fold 8, and the $2100 Galazy Z Fold 8 Ultra. And the price is right in the middle at $2000.

The Pixel Fold 11 Pro is $1900.

The Razr Fold is $1900.

The Oppo Find N6 is $1900.