You've got my vote if you end your first day's pep talk saying "It's crunchin' time!".

Agree I read it as: let's degrade subscribed users experience to protect us from piracy... And then: we should really do more, we don't know why but more and more people are pirating... face palm... As a paying customer if it gets bad enough I would probably revert to the old ways...
Make service good and cheap enough are the only real solutions...