I got an even better question for you: Is that relevant here?
Cause I don't think it is at all, but to answer anyways I think DEI is a valuable tool to assist picking the best person for a job, independent of race - as there is a racist bias in many hiring positions. I don't think its perfect, but honestly I don't think anything in US is.
And I think apple cares about DEI cause their marketing team said it makes money. Full stop.
People love when their obsession might align with their morals, but its important to remember if 2028 goes Republican in US they probably won't even do a logo change that pride month, cause all rainbow capitalism ever is is marketing.