Drink up jackasses, bring the noise.
This is the the death before dishonor shit they always preach, well they've all been dishonored, now for the .....
Look at this guy, trying to ignore colloquialisms.
While the original may have been grape whatever, the English language has adopted the phrase "drink the Kool-Aid" to mean the unthinking following of something.
And I know you understand this concept because you used the word gonna, instead of going to.