Seems like good advice.
It lets women know which men are listening to these influencers.
Also: pheromones? Why does that continue to get airtime each generation? The organ that processes pheromones in most mammals isn’t functional in humans, and most people cover the inside of their noses with so much artificial scent that they can’t smell anything subtle anyway. So all you get from that is the stink of bacterial byproducts.