Jesus....

This is a couple years old but:

Shares of Netflix closed down more than 35% Wednesday after the streamer reported earnings Tuesday evening that showed it lost subscribers for the first time in more than 10 years.

https://www.cnbc.com/2022/04/20/netflix-plunges-trading-subscriber-loss.html

The product is the stock price.

Amount of subscribers effects stock price.

They raise price as a reaction to not meeting aubscriber goals.

Which is a short term fix that needs to be done over and over again.