Edit: it cost $20 to join?! I’m out

They probably need the money to pay for their AI-based "fact-checking":

A new and notable feature is the automated fact-checking tool, a Gemini-based “veracity engine for real-time analysis” (“Vera” for short), which runs on every tweet.

Using a technology that's known for making shit up, for fact-checking, is so dumb, but it will probably bring in investors because AI.