The North American box office totaled $8.87 billion in 2025, which is still 22% below pre-pandemic levels. Recorded music revenue hit a record $11.5 billion. Live music like concerts and festivals brought in $18.51 billion. Meanwhile, book publishers tracked by the Association of American Publishers reported $14.6 billion for the year. And the U.S. museum industry generated an estimated $16.4 billion. Add it up and the total comes to roughly $70 billion, which is less than half what Americans wagered on sports.

“It fills that void, and it will crowd out other forms of entertainment, other forms of hospitality, for sure,” said Martin “Marty” Conway, an adjunct lecturer in Georgetown University’s Sports Industry Management program. Sports gambling, in all respects, has become more ubiquitous, and as a result, is becoming more accepted as yet another form of entertainment. “They’ve taken something that was just who’s going to win, and now you’re actually able to get involved in certain other events of the game. That’s a form of engagement as opposed to what we knew previously.”

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[–] 20 points 2 weeks ago* (last edited 2 weeks ago) (3 children)

and the total comes to roughly $70 billion, which is less than half what Americans wagered on sports.

ngl I joke about parlays and betting on things, but people actually use Kakashi and Polymarket and actually look at the Kevin Hart advertisements and do it.

This is probably why marketing is so arcane to me. I cannot imagine a product or a type of outreach I wouldn't hate and go out of my way to avoid.

Also, this is likely driven be a couple whales. My dad knows a guy who spends 6 figures on sports betting to the point where they'll send him phones and laptops for being a loyal customer. These people aren't exactly going to drop 6 figures on a concert or a museum. I also wonder if the figure includes money that you gamble after you win. Presumably you don't always lose, so you spend $100, gain $300 and then lose $400 have you spent $400? Because the point is to nickle and dime you down, not make you always lose.

"Wagered" probably obfuscates the amount and makes it a category error. Part of the mechanism of taking your money is cycling the money into and out of your account

The article actually goes into all of this with weird statistics that back up my assumptions m for example, losses are like 10% of wagers, 5% or betters absorb 95% of losses, this doesn't include prediction markets and reservations so they estimate 300 billion in wagers total. it's a neat article and I recommend reading it.

Especially for this little tidbit

A recent New York Fed study found credit card delinquencies among millennials and Gen Z have risen in states where sports betting is legal, evidence, researchers said, that some bettors are financing the habit with debt. A quarter of sports bettors now say they worry they cannot control their gambling, according to a U.S. News and World Report survey

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  • [–] 4 points 2 weeks ago

    Yeah, "wagered" seems like a bullshit metric. I'll buy into a 6-12 poker game for $300 and several hours later I'll leave up or down a couple hundred, but I'll have "wagered" thousands over that time.

    The amount the house takes would be a better number for gauging the size of the industry.

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  • [–] 3 points 2 weeks ago (1 child)

    Coffeezilla had some related stats in one of his latest videos. Less about debt than diverting other assets to gambling, but has some clearer polling around the 2 minute mark.

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