Has EA really made creative games recently though? I'm looking at their recent games list and it's mostly: Madden, EA Sports, The Sims 4 DLC, NHL, Battlefield, Plants vs Zombies, etc. Sequels and remakes basically. With notable exceptions by subsidiary companies like Split Fiction.
Like, if you're going to buy any company, the one where you make almost the exact same game every year and everyone still buys it is probably a safe bet.