The tool, which is called Kromix, bills itself as an “AI image styler.” A voice-over for one of the video advertisements, viewed by WIRED, promotes the tool as having “no restrictions,” saying “all the characters are real people” and describing it as “the AI that men actually use.” In one ad, a woman closely resembling a prominent female US politician is seen in front of a US flag and the flag of the president of the US above the caption “What if she moved?” She then winks, before the ad cuts to a scene of a woman with the same face performing in a pornographic video.
The Kromix app, which was hosted by Apple’s App Store prior to a request for comment from WIRED, invites paid users to upload photos so that it can use them in scenarios including “bedroom rape” and “Disney love.” Videos on the app also feature AI-generated pornographic videos of women wearing Spider-Man costumes. Requests for comment sent to a contact listed in the app went unanswered.
Paul says that Meta has increasingly relied on AI to flag and vet advertisements, while laying off human moderators. “Ads are Meta’s primary product, and there appears to be zero quality control,” she says. “Meta is also making a lot of statements publicly, banking on their AI and the sophistication of it, while simultaneously saying they use AI to review their ad library and nothing's perfect.”