Some lies, if prepared correctly like squash or pumpkin, can appear delicious and irresistible, concealing a dark reality: “I can’t believe you’re not a model! For five thousand dollars I can photograph you so you have a portfolio.” The central aim of most lies is to avoid consequences. When an untruth is especially desperate and self-serving, it can be unintentionally hilarious: "Yes I tried marijuana... but I did not inhale.”

Embezzling money or murdering someone for the insurance pay-out are part of a phylum of lies that cross into serious criminality. These deceptions’ sphere of influence often stays fairly localized. But sometimes covering up the initial lie can spawn lots of other lies that spread and spread, like with Watergate or Bernie Madoff. What started as a little decorative Thanksgiving-gourd-sized lie suddenly becomes larger and quite ugly. This family of lies strives to not only avoid consequences, but to gain status and resources, another common end game of many deceptions. And then there are the large society-wide lies: hulking distortions and misrepresentations watered and tended to by leaders, mass media, culture, and industry.

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Like all grand lies, “we have more time” takes many different forms, often focus-grouped. There are the lofty-sounding promises to reach “Net-zero emissions by 2050,” as if 24 years from now was soon enough. There are the queries of “What’s your carbon footprint?,” as if individual people with plastic bags or straws were the problem and not gigantic multinational corporations. There’s the accusation that anyone who expresses urgency is a “doomer.” There are those who treat climate as an abstraction to win political campaigns, first arguing that the Biden administration’s Inflation Reduction Act was a victory despite doing nowhere near enough to address the scale of climate collapse, and more recently that Democrats should just stop talking about climate and focus on more “winnable” issues. Most damaging and common of all, there are those who simply don’t mention it.

All of these distortions have robbed us of the most critical element people need to understand a threat and adjust their actions accordingly: context.

And make no mistake, when it comes to how much time we have, the data and the geological record are crystal clear.

For some badly-needed context, the last three years, likely for the first time in over 100,000 years, have averaged above the Paris Accords’ “do not cross” 1.5 degrees celsius planetary warming. Only ten years ago, that was considered catastrophic, but now mainstream news tells us it’s just a number