I was a fascist in terms of my cultural chauvinism, I had to lie to myself to bury my trans identity and cope with being in the US military. I deradicalized through many steps, but a key moment was Dr. Richard Wolff explaining the pyramid scheme structure of capitalism with Abby Martin.
Hit them with one critical economic point per conversation. Economics underpins every aspect of the cultural crap. And economics effects every single facet of all of our lives. And when you nail exact material reasons why they're suffering economically piques people's interest very quickly.