For what it's worth, I found Star Trek dreadfully boring as a child. The trailers for '09 did nothing for me either because it seemed to be all references to a show I didn't watch. Wasn't until everyone at school was talking about how fun it was that I finally saw it. I had a blast. It made me want to understand more about the lore. 'I'd heard about Kirk and Spock my whole life, but who the hell is Bones?' Etc. Baby-stepped up to Wrath of Khan. 'Oh wait, this is a sequel to an old episode? Well I gotta see that episode.' Watched that and found the show way more gripping at an older age, so I went back and did TOS from the beginning. Then on to TNG and so on...