I agree. Also, since Apple services keep being (even if only so slightly) worse than their Google/Microsoft counterparts, including ads totally removes their competitive advantage. What’s the point of using a worse product that’s also enshittified?

I’m not a hater, I am writing this from my iPhone on a full Apple ecosystem. But if Apple chooses to follow the Google route then their products will have no appeal to me.

I know it’s all about money, but I don’t get it. I really thought they were smarter than that.

Not to mention, if I can pay extra at the beginning, the profit is made and the transaction is done. Once ads show up, that’s for the life of the device. I’d much rather pay a bit more at the start than pay with my attention in installments over the course of years.

Yeah I agree. But I also don't use any apple services (unfortunately google maps is still the best), so these changes are irrelevant to me for the time being.