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GameStop CEO Says Games Are "Irrelevant" To Company Revenue
(insider-gaming.com)
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Back when I commuted to the office, I'd stop into Gamestop pretty much daily. Got to know the manager pretty well.
I was surprised to find out that Gamestop purchased a pre-set amount of games for new releases, and allocated based on pre-order numbers. That meant that a pre-order wasn't even an order. Your order could be one of one, and thus the store gets nothing from the delivery. Absolute insanity.