Fair but it seems like if you're trying to minimize the importance of something you would choose the metric that shows how minimally important it is.

If it's 12% of revenue but 1% of profit wouldn't you say it's "1%" instead of "12%"?

Might even mean 12% of business transactions/goods sold. The profit margins, customer retention, market stability, minimal losses etc might be in other goods favour.

Given how many codes/games/etc a store might order that do not sell (losses to account for), games are much less 'shelf stable' compared to a plushie of a pokemon first shown on TV 25 years ago. Digital codes and registering also make any return/exchange obligations a bigger loss.

I think there's several reasons a company might see games as a high-risk good when compared to collectibles.

I just wish they hadn't destroyed ThinkGeek.....

It's going to be irrelevant, why bothering going in a physical store and get bombarded with upsells to get a GS+ subscription for getting just a download code that can be downloaded from your couch?

Download codes are the reason the PC section in all game stores is missing or extremely tiny