It's not air, my dude. You or I could just choose to live without YouTube instead of feeling like we're entitled to it for free. My money goes directly to the creators, to each and every one of them, when I watch their videos. Are you subscribing to all your creators' patreons or making one-time donations each time you watch their videos?

A luxury product exists for a certain cost, that cost is negligible to me, I pay it and enjoy the product.