Meta scandals are almost as frequent as Palestinian genocides.

Just negative publicity in general. Facebook had become a shithole for boomers and Zuck had some controversies to bury.

https://www.bbc.com/news/technology-59083601

"The move follows a series of negative stories about Facebook, based on documents leaked by an ex-employee."

"Frances Haugen has accused the company of putting "profits over safety"."

Context: Facebook didn't have good security measures for user data back then, and not many people cared. Then Cambridge Analytica happened. Facebook was fined a pittance, and went back to business as usual.

Over the years, people started pointing fingers (they were slow to do so, since in a way, this was every Facebook user's fault). But eventually, Facebook became one of the most hated companies, alongside big oil and war profiteers.

Keep in mind, Facebook is one of the first companies ever to blatantly take and sell your data for profit. Their success story and eventual incorporation led to many others copying their business model, which led to the enshitification of the internet as you see today. Hence why Zuck's infamous conversation with a colleage became so well known.

On that note, rebranding works pretty well against the public. Nobody outside the legal system has time for corporate renaming shenanigans. The average joe is not going out of their way to keep track of names, so they will just give up and move on with their lives. People forget.

The hated company stops being hated, profit train keeps a-chuggin'.