I would like to offer a slightly different perspective: I believe framework is uniquely positioned to survive the ram apocalypse (at least respect to their scale).

In the sense that, framework user can keep purchasing and upgrading components, like battery, screen, speaker, hinge, expansion card, without needing to worry about ram prices, and framework can profit from these component without needing to subsidize ram prices.

That being said, as a smaller company, they certainly don't have the same amount of bargaining power on ram as most big players, and the launch of LPCAM2 is a bit risky, since that pervents people from purchasing new ram/board/laptops given the current ram prices.