I wish that were true. But most consumers buy a phone based on a few metrics - the screen (large, bright, vibrant), fast CPU/GPU (mobile gamers), cameras, storage capacity, software support longevity, battery life, general bling (colors, shiny), and pre-chosen platform/cult (Android, iOS).

Techies like us care. But we're very much the exception, not the rule.

And if sideloading can be unlocked and available after a 24-hour wait - as Google suggests - then it'll matter even less.