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North Electric Co (1969)
(thelemmy.club)
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this post was submitted on 03 Jul 2026
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Vintage and Retro Ads, Promos, Fliers, Etc.
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For sharing images of vintage magazine ads, fliers, promos, etc.
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“The Dial in the Base ‘Comes to You!’”
Why?
A normal phone was split in two and the dial was on the main unit while the handset was cord attached and «with you», not on the desk
Right. But would you want to keep the dial with you? After you’ve started the call on a rotary phone, there’s no more dialing necessary
Perhaps you move the phone to the coffee table before you get comfy on the sofa, or you want to hang up and make a second call.
The world of tomorrow; truly, the future can only go up, from here.
Lemme tell you about the wonders of being reachable literally everywhere you go
And if you needed to dial while on the phone, then you would probably prefer it to be separate so you can see what you are dialing while still talking. I guess it means you wouldn't have to keep the base in an easily usable spot though.
At the time these were designed, dialing while on the phone, say to interface with a computer system, didn't exist.
because it's cooler that way